What to do With a Domain Name you Purchase
So, you’ve purchased a domain name. Now you have to decide what you’re going to do with it.
In this article, you will learn what to do with a domain name you purchase, whether that is the process of setting up your domain name for personal or business use or setting it up to be sold to someone else.
Let’s begin on the notion that you’re keeping your domain name.
Set up Your own Website
Many people go hunting for a domain name in hopes of keeping it to set up their own website or online store. However, a lot of people aren’t really sure how to go about setting up a website for a domain name.
To begin setting up your domain if you were to purchase it from a different registrar than where it’s being hosted you will need to change your nameservers associated with your domain name. You can do this from the control panel of the web hosting platform you purchased from.
Next, you need to install a content management system that will help you easily build content and web elements. This can be done using a content management system like WordPress, which is the most popular one in the world. The interfaces on these sites are very simple to use, making it easy for anyone to build the site and manage content on the site. This website is made with WordPress.
Lastly, you just have to build your site. You can customize your site to fit your company or personal brand and then publish it for the world to see!
Sell Your Domain to Someone Else
If you don’t plan to keep your domain name for your own personal or business uses, you likely purchased the domain name to flip it and sell it to another online customer.
But if you want something to sell, you’ve got to make it look good. Because of that, you’re going to want to set up a domain name for sale landing page. The landing page is the page where someone “lands” when they click on or enter the website URL into their browser. On this page, you should include a message that makes it clear that the domain name is for sale, and you should provide information on how an interested party can purchase the domain name.
A landing page should be attractive so that people are interested in purchasing it, and also know it’s for sale. You can make a landing page in a couple of ways. One popular way people make a landing page is by using Efty. Additionally, in my course I gave away a free landing page theme for WordPress.
Efty is a site where you can customize a domain name for sale landing page, but the only problem is that Efty will add their own branding to the site, which may turn some who are looking for a domain site away. You could also use a template, but that might be a bit boring and repetitive if a customer sees the same template in several places.
Instead of using Efty or a template, you can always install a content management system like WordPress and customize your own landing page. Branding won’t appear on the site and you can create a simple, yet attractive design that will draw customers in to purchase your site. Again, I go through this process within my domain course.
Another option would be listing your domain name on a platform such as GoDaddy Auctions, Afternic, NameJet, Sedo, or Flippa. This can draw more awareness for your domain name sale as the majority of people searching for domain names are browsing listings without your specific name in mind.
Don’t under-sell your domain name, but be sure to list it for the price it is worth. There is a common issue where people overvalue domain names. People are hoping for that one in a million sale at a ridiculous price that just rarely happens. I would suggest using NameBio which can be found on the resources page to look up comparative domain name sales to get a better idea of the value of your domain name.
After it is listed, respond to bids and purchase requests in a timely fashion. As soon as the offer seems right, accept it. Keep in mind that there are commissions for each of these platforms, most ranging from 10-25% depending on the platform.
No matter if you are setting up your domain name to function as a working website for you or your company, or if you are setting up your domain name to be sold to someone else, there is a bit of work you need to put in.